The culinary world of New York City has a new permanent fixture, and it's a mouthwatering addition to the scene. Jase's BBQ, a Caribbean-inspired gem, has found its forever home at Time Out Market Union Square, bringing a unique twist to the city's barbecue scene.
The Story Behind the Smoke
Jase Franklyn, the man behind the grill, has a story that's as captivating as his cuisine. Growing up in a barbecue-loving family in Tobago, Jase inherited a passion for grilling that followed him to the States. From backyard parties to birthday celebrations, Jase's BBQ became a beloved fixture among friends, eventually leading to the official launch of his business in 2017.
What started as a backyard venture in Brooklyn evolved into a pop-up sensation, with Jase serving up Caribbean classics like rice and peas, jerk chicken, and pig tails. But it was his journey into the world of brisket that truly set him apart.
The Brisket Odyssey
Initially hesitant to embrace the "American" dish, Jase's perspective on brisket changed when the pandemic hit. He embarked on a year-long exploration, experimenting with various cooking techniques and seeking advice from experts like Ruben Santana of Bark Barbecue. The result? A brisket infused with a secret blend of Caribbean spices, creating a fusion of flavors that's truly unique.
"Brisket is a delicate dance between simplicity and technicality," Jase explains. "It's a challenge, but one that I embraced."
Viral Sensation
Jase's brisket journey took an unexpected turn when it caught the attention of content creator Rob Martinez. During an interview that was supposed to be about Jase's barbecue pigtails, the brisket stole the show, earning the title of "the best barbecue in NYC." This viral moment propelled Jase's BBQ into the spotlight, and now, his creations are available to a wider audience at Time Out Market.
A Caribbean Smokehouse
At Time Out Market, Jase's BBQ is smoking up a storm with its signature jerk brisket, slow-cooked for 12 hours and glazed with passionfruit sauce. The menu also features pulled pork, spare ribs, and sides like sweet cornbread and mac and cheese, offering a full Caribbean-style barbecue experience.
For those looking for a lunchtime treat, Jase has a special deal: a choice of a brisket or pulled pork sandwich, or a two-rib plate, all paired with a side, for just $14.
Future Creations
Jase plans to keep the menu fresh and exciting, with new items like his award-winning pig tails and a creative twist on brisket spring rolls.
"The beauty of barbecue is its versatility," Jase shares. "I'm excited to continue experimenting and bringing new flavors to the table."
A Tasty Takeaway
Jase's BBQ at Time Out Market is more than just a restaurant; it's a celebration of culture, community, and the art of barbecue. So, whether you're a barbecue enthusiast or simply looking for a delicious dining experience, Jase's permanent location is a must-visit.
As Jase himself says, "It's all about sharing good food and creating memories."
So, get ready to indulge in some seriously tasty treats, and don't forget to leave room for seconds!
